For over 200 years, Denby has been a cornerstone of British pottery, known for its craftsmanship, durability and timeless design. Now, the future of this much-loved brand hangs in the balance.
Denby has recently entered administration, and the coming weeks will be critical in determining what happens next. In response, the brand has launched the #SaveDenby campaign, calling on retailers and customers alike to rally behind British manufacturing and help secure its future.
At Lawson Shop, we are proud to support Denby during this pivotal time by showcasing their products and encouraging our customers to do the same.
The #SaveDenby campaign is more than just a message. It is a call to action.
It celebrates everything that makes Denby unique, from its Derbyshire roots to its loyal customer base, while encouraging people to actively support the brand through their purchasing choices.
This initiative is also about something bigger. It highlights the importance of protecting UK manufacturing at a time when rising costs and economic pressures are putting historic brands at risk.
By supporting Denby, customers are helping to:
Denby is not just another tableware brand. It represents heritage, quality and longevity.
Each piece is crafted in Derbyshire using locally sourced clay, combining traditional techniques with modern innovation. The result is pottery that is designed to last, both in style and durability.
In a world of fast consumption, Denby stands for something different. It offers:
Supporting Denby means supporting products that are made with care, not compromise.
There are simple but meaningful ways you can get involved in the #SaveDenby campaign.
Whether you are updating your kitchen or looking for a thoughtful gift, choosing Denby products helps support British manufacturing directly.Explore our full Denby range here.
2. Invest in Timeless Collections
Denby is known for collections that stand the test of time. One of the most iconic is Imperial Blue - A true classic, loved for its deep blue tones and enduring appeal
Denby is not just about statement pieces. It is also perfect for everyday living.
Supporting Denby goes beyond purchasing.
You can also:
Every action, big or small, contributes to the wider effort.
Denby’s situation reflects a wider challenge facing UK manufacturers. Rising production costs, global competition and changing consumer habits are putting pressure on long-standing British brands. Without support, we risk losing not just products, but skills, heritage and identity.
Choosing British-made products helps:
Denby is a perfect example of why this matters.
At Lawson Shop, we are proud to stand behind Denby and support the #SaveDenby campaign at such a crucial time.
We are committed to showcasing Denby products more prominently across our website and encouraging our customers to explore the range. It is a brand we genuinely believe in, not just for its quality and design, but for what it represents within British manufacturing.
The future of Denby is not yet certain, but with collective support, there is real hope.
By choosing Denby products, sharing the campaign, or simply spreading the word, you are helping to protect over 200 years of craftsmanship and the skilled communities behind it.
Every purchase and every recommendation plays a part. Explore the Denby range today and support the #SaveDenby campaign.
